Articles by Five Star Writing, Inc.
All of these articles on marketing writing are from my newsletter, the Monthly Makeover, which I’m not currently publishing. (If you’d like to re-publish them, you are welcome to, but please include my name, business, and contact information at the end of the article.)
For Stronger Writing, Don’t Muck Up Your Verbs
Do You Greet Your Prospects with a Message ... or an Avalanche of Words?
A Four-Part Series on Writing More Clearly:
To Write More Clearly, First Focus on the Words
The Art of Writing One-Breath Sentences
Long Paragraphs: The Scourge of Tired Eyes
A Reading Level Reality Check
Transform Vague Business Jargon Into Crystal-Clear Benefits
Why Write From Scratch When You Can Rewrite (or Vice Versa)?
Seven Tips for Typo-Free Text
Grab Their Attention with a Story
Ever Expounded on a Bar Stool? Try It for Your Marketing Message!
When Using Testimonials, Avoid This Big Mistake
How to Clearly Present Features and Benefits
How to Break Through Reader Tune-Out
|
