Get Noticed. Attract Leads. Retain Clients.
Clear, Concise Writing for the Software & Manufacturing Industries.
Imagine you’ve proudly posted a lead-generating white paper on your website. You sit back to reap the contact information you’ll capture from such an investment, but weeks later, you find that only 3% of your website visitors actually downloaded the document! You’ve done the market research and know your white paper’s subject matter is compelling […]
I’d guess that for nearly all of us, writing is something we do by default – sort of like driving. The communication (or driving) lessons we learned long ago have become habitual, and we depend on them without thinking to get the job done. But now more than ever you need to rethink your […]
Maybe it’s the former technical writer in me, but I love tables for organizing information. (I love them even more than bulleted lists, but that’s a subject for another newsletter.) Like bulleted lists, tables work well for listing information, in particular information that requires additional description. For example, I just wrote a one-page product […]
If you know anything about marketing, you know that you need testimonials. This article won’t focus on how to get testimonials from your clients (though I’ve included an innovative tip from John Jantsch), but instead on how to refine them. One of the biggest mistakes I see in testimonials is using them “as is.” […]