Get Noticed

Before you can make the sale, you have to prove you’re a company that “gets it.” How do you do that? By addressing your prospect’s most pressing desire or problem. One of my strengths is putting myself in your prospect’s shoes. Let me help you snag their interest.

Get Noticed

Attract Leads

You have your prospect’s attention, but now what? You need to position your company as the answer to their pressing desire or problem! With my sales writing background, I’ll help you identify their “emotional hot buttons.” The result is writing that is “prospect-centric” and naturally appealing to them.

Attract Leads

Retain Clients

Just because they bought from you once doesn’t mean they’ll do it again. Nowadays, it’s too easy to lose clients who are overwhelmed or turned off by generic content. Keep them coming back by providing up-to-date information that addresses their evolving needs. I can help you brainstorm and write fresh material that keeps you in the forefront of your clients’ minds.

Retain Clients

Get Noticed. Attract Leads. Retain Clients.

Clear, Concise Writing for the Software & Manufacturing Industries.

Latest Posts

Does Your Headline Pass the 8-Second Test?

Imagine you’ve proudly posted a lead-generating white paper on your website. You sit back to reap the contact information you’ll capture from such an investment, but weeks later, you find that only 3% of your website visitors actually downloaded the document! You’ve done the market research and know your white paper’s subject matter is compelling […]

How to Break Through Reader Tune-Out

I’d guess that for nearly all of us, writing is something we do by default – sort of like driving. The communication (or driving) lessons we learned long ago have become habitual, and we depend on them without thinking to get the job done.   But now more than ever you need to rethink your […]

How to Clearly Present Features and Benefits

Maybe it’s the former technical writer in me, but I love tables for organizing information. (I love them even more than bulleted lists, but that’s a subject for another newsletter.)   Like bulleted lists, tables work well for listing information, in particular information that requires additional description. For example, I just wrote a one-page product […]

When Using Testimonials, Avoid this Big Mistake

If you know anything about marketing, you know that you need testimonials. This article won’t focus on how to get testimonials from your clients (though I’ve included an innovative tip from John Jantsch), but instead on how to refine them.   One of the biggest mistakes I see in testimonials is using them “as is.” […]