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Are you a marketing professional
in the software or manufacturing industry?
Then you’re in the right place!
Hi, I’m Mary McCauley-Stiff, and I don’t just write. First, I find out who your perfect client is. But I also discover their needs and desires. Only then do I craft a message that targets these “sweet spots.”
Get Noticed
Before you can make the sale, you have to prove you’re a company that “gets it.” How do you do that? By addressing your prospect’s most pressing desire or problem. One of my strengths is putting myself in your prospect’s shoes. Let me help you snag their interest.
Attract Leads
You have your prospect’s attention, but now what? You need to position your company as the answer to their pressing desire or problem! With my sales writing background, I’ll help you identify their “emotional hot buttons.” The result is writing that is “prospect-centric” and naturally appealing to them.
Retain Clients
Just because they bought from you once doesn’t mean they’ll do it again. Nowadays, it’s too easy to lose clients who are overwhelmed or turned off by generic content. Keep them coming back by providing up-to-date information that addresses their evolving needs. I can help you brainstorm and write fresh material that keeps you in the forefront of your clients’ minds.
Your Special Challenge
In the technology industry, you’re constantly faced with the challenge of:
- Explaining what your products or services can do -- without boring or confusing them.
- Updating them on your company's latest news, products, and services -- without overwhelming them.
No one has the time or attention to wade through thick paragraphs heavy with technical jargon. When you work with me, your materials have an easy, conversational tone that puts your clients at ease.
Ready to Start?
Are you ready to get that project off your To Do list? It’s a great feeling when you’re moving towards a solution that can bring in more leads ... with less effort on your part. All you need to do is call or email me. Our first 30 minute consultation is free.
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